This thesis explores the efficacy of sentiment analysis within digital marketing, examining its role and success through qualitative methodologies, including semi-structured interviews with industry professionals. As digital marketing evolves, understanding consumer sentiment becomes crucial for tailoring strategies that resonate with target audiences. Our study delves into the application of Natu

Purpose: This study investigates the impact of personified brand strategies on consumer engagement on TikTok, a popular social media platform. The research explores how global consumer brands utilise brand anthropomorphism, with a distinction among brand ambassadors, brand spokespersons, and user-generated content (UGC), to engage with consumers on TikTok. Methodology: A quantitative content anal

Per- and Poly-fluoroalkyl substances (PFAS) are persistent environmental contaminants with significant health risks due to their resistance to natural degradation and potential adverse effects on human health. This study aims to evaluate the effectiveness of 8 commercial nano-filtration (NF) and reverse osmosis (RO) membranes in treating PFAS-contaminated drinking water. The objective was to asses

The objective of this study is to explore differences between prominent and subtle product placement (PP) interaction levels on consumer cognitive, behavioral and affective outcomes within virtual reality (VR) gaming context. Leveraging a quantitative approach, the study employs a between group experimental design to investigate the influence of in-game advertising (IGA) interactivity on advertise

Sustainability communication within the fashion industry remains constrained despite a growing focus on sustainability initiatives by brands. This master’s thesis investigates this constraint, often referred to as ‘green blushing’. Using qualitative research methods, this study examines the phenomenon through a case study of the Swedish fashion brand Kappahl. The findings reveal various factors co

Bakgrund: För att nå samhällets satta klimatmål behöver energiförbrukningen sänkas. Målet genererar ett behov att utforska nya energieffektivare ventilationslösningar. Ett alternativ är att använda markförlagd ventilation som är en mer etablerad teknik i varmare klimat och nyttan med ett sådant system i svenskt klimat behöver därför undersökas. Systemets fördelar och problematik behöver utredas saOur society needs to lower emissions and energy consumption to reach the global climate goals. One way to regulate the energy consumption in buildings is by improving HVAC installations, which makes it relevant to find new ventilation solutions with a low climate footprint. A solution frequently used in hotter climates but relatively new in Sweden is EAHE-systems (Earth-Air Heat exchangers). This

Denna studie undersöker övergången till en hållbar framtid genom att fokusera på den framväxande batteriindustrin i Sverige, med särskild fokus på Northvolt och deras etablering i Skellefteå. Målet med studien är att förstå de hinder och risker som upplevs av olika aktörer inom både den offentliga och privata sektorn, och hur dessa hanteras. Sverige har satt ett ambitiöst mål att nå nettonollutsläThis paper explores how barriers and risks are perceived by different actors involved in Northvolt's establishment in Skellefteå, Sweden, through the Multi-Level Perspective (MLP) and risk perspective. The study employs a qualitative research design and utilizes document analysis and semi-structured interviews to collect data. The findings contribute to the existing risk framework by introduci

This thesis presents an exposition of some parts of the paper: Quotients of triangulated categories and equivalences of Buchweitz, Orlov and Amiot– Guo–Keller, by Iyama and Yang. Our contribution is to present the results and applications in a way that does not require too much knowledge or familiarity with the area and to include more detail than what is usually done. The Verdier quotient is a co

Klimatförändringarna är ett faktum i världen, och för att bekämpa dem behöver vi ställa om stora delar av sättet vi lever och hur världen fungerar idag. En betydande del av våra utsläpp kommer från den höga produktion och konsumtion av produkter som ofta kräver en förpackning. Denna studie görs för att få en bättre bild av hur sex utvalda förpackningar inom dryckesindustrin kan utvärderas och klarThis study aims to investigate the ecological sustainability of different beverage packaging and compare this to consumers’ perception of the most environmentally friendly packaging type. A literature analysis was made to understand the advantages and disadvantages of different packaging as well as consumer behavior from other surveys in other studies. Lastly this study conducted and preformed its

In the contemporary global economy, capitalist resource extraction is an increasingly dominant feature. In this context, demands on mineral resources have driven mining industries to expand into untapped rural frontiers in the global South. This research explores life on such a frontier, and focuses on local political resistance to mining and the capitalist driven processes of agrarian differentia

Automatiseringen har stora effekter på dagens arbetsliv, och branscher inom kategorin “viktiga samhällsfunktioner” är särskilt viktiga att inblick i då de har en avgörande funktion för att upprätthålla samhällets grundläggande värden. Därför riktar sig uppsatsen in på att analysera hur automatisering framställs i branschspecifika tidningar för industriell, finansiell och juridisk sektor. Genom att

Local knowledge in vulnerable communities can be vital when developing adaptation and mitigation strategies especially as issues such as sea level rise in Falsterbo become more prominent as global warming increases. At present, traditional local knowledge is often explored within indigenous communities but significantly less so in western communities. The importance of local knowledge, in regards

The November 2022 launch of the ChatGPT generative AI (GAI) sparked extensive discussions in the publishing and book industries. This technology challenges the unique creative ability of humans and raises concerns about its impact on text-based professions. Discussions include ethical uses and copyright. This study focuses on the use of GAI in translations of adult fiction by traditional publisher

This thesis explores the possibility of redesigning ASSA ABLOY’s industrial door in order to improve sustainability through the use of new materials. The first step of the process involved investigating different parts contained within the door, in order to decide which part of the door should be redesigned. Because of its high environmental impact as well as opportunities for improvement, it was

Forests offer vital ecosystem services but face threats from various stressors, including climate change and insect infestations. The European spruce bark beetle (Ips typographus L.) poses significant risks to Norway Spruce (Picea abies). Early detection of bark beetle infestations is crucial for damage control but challenging with traditional methods. This study aims to utilize modern remote sens

Throughout history, the aspiration for wealth and success has been universal, further amplified by media portrayals that often glamorise entrepreneurial success. However, the reality of entrepreneurship frequently contrasts sharply with these optimistic depictions, highlighting a significant gap and underscoring the need for a nuanced exploration of entrepreneurial optimism (EO). This study explor

In a designated market filled with many well-established organizations, there are difficulties in capturing the attention of the desired customer base. Consumers are exposed to many advertisements daily, which fail to grab their attention. Provocative or controversial advertising cuts through this clutter by delivering a message that undeniably stands out. This is usually done by breaking a set of