Purpose: The purpose of this research is to understand the phenomenon of the engaged gamer, that we term video gamer’s engagement beyond purchase and playing games and how it affects the strategic brand management in the video game industry. Theoretical Perspective: The study relates engagement to strategic brand management, including the creation of a brand identity within the production process

In this thesis, the mechanical properties of thin films of low density polyethylene were investigated. There were three main objectives: to perform experiments, to simulate the experiments in Abaqus and to identify material parameters for some constitutive models by optimization. The experimental part consisted of conventional uniaxial tensile tests. Another objective was to investigate whether th

Examensarbetets titel: A Walking Brand – personligt varumärkesbyggande på sociala medier. Seminariedatum: 03-06-2016. Ämne/kurs: FEKH29, Examensarbete kandidatnivå i marknadsföring, 15 högskolepoäng. Författare: Anna Johnsson, Shqipe Zekolli och Sousou Cissoko. Handledare: Veronika Taranovskaya. Fem nyckelord: personligt varumärke, sociala medier, YouTube, vlogg, kritiska faktorer. Syft

The end of the Cold War marked the end of a dual world power system and an opening up of world markets. This has resulted in a more complex risk landscape, complicating political risks that firms face abroad. The 1990s and onwards also marked an increase in global interconnectedness, increasing companies’ exposure to political risks. Political risk identification has therefore become important com

Nowadays dairy powders are common products and their market share is increasing. Dairy powders are produced for various reasons, such as to reduce the transportation cost, handle seasonal variation in milk or to valorise the by-products of the production. However, powder production and consumption can entail several problems, such as inadequate solubility or the formation of lumps during wetting.

I min musikaliska utveckling har komposition hjälpt mig att hitta motivationen till att utveckla mina musikteoretiska kunskaper. Därför har jag valt att undersöka om det kan vara så att det finns någonting i komponerandet som väcker intresset för att lära sig musikteori? Kan man stärka lärandet i musikteori genom komposition? Föreliggande studie syftar till att undersöka hur fem elever från en fIn my musical development, composition has always helped me to find the motivation to develop my music theoretical knowledge. I have therefore chosen to examine whether it could be that there is something in composing music that arouses the interest to learn music theory? Can you enhance learning music theory through musical composition? The present study aims to examine how five students from a

Nanoscience is an emerging field of technology where the bottom-up fabrication techniques are utilized instead of the traditional top-down approaches for enhancing the performance of di erent optoelectronic devices. One such material is a semicon- ductor nanowire (NW) which holds immense potential in nanophotonic applications, such as solar cells, LEDs, lasers, sensors and photodetectors. In parti

Se till att fånga organisationens värdeskapande förmågor – en kvalitetshöjare i produktutvecklingsprojekt! Vem bestämmer utformningen av nya produkter? Användaren, den konstruktör som håller i pennan eller någon annan anställd, inom exempelvis produktion eller service? På Scania Södertälje finns många funktioner med förväntningar på processleveranser, men de syns inte alltid. Nyfiken på varför? Purpose – Efficient product development is suggested as the new frontier of the manufacturing industry. This thesis investigates the value-enabling capabilities of stakeholders during product development at Scania. The purpose is to investigate their expectations of the process output and to identify factors which can have a critical effect on their fulfilment. Target areas are engine assembly and

Vi spenderar stor del av livet i urbana miljöer och majoriteten av landets befolkning påverkas dagligen av utformningen av stadens rum, vilket gör det intressant att undersöka hur stadskärnorna är utformade. Handeln i stadskärnorna förlorar idag mar knadsandelar till externa köpcentrum och e-handeln. För att förändra handelsplatser i stadskärnor till att bli mer attraktiva och konkurrenskraftiga kThis study aims to explain the structure and content of Swedish city centres. The distribution and density of commercial activities in the cities are analysed with network constrained methods (Kernel density estimation, Ripley’s K-function and centrality measures) in GIS-programs. External shopping centres and economic theories are used as a benchmark against which city centres are compared. The

Syftet med studien är att undersöka vilka faktorer som är viktiga för affärsänglar vid investeringar samt ifall dessa utifrån ett agentteoretiskt perspektiv har något samband till relationen mellan affärsängeln och entreprenören. Vidare syftar uppsatsen till att undersöka om det finns en skillnad mellan affärsänglar som prioriterar finansiella eller icke-finansiella faktorer vid investeringar ur e

Improvements in Internet technology, development of multimedia applications, protocols and improvement in user devices have led to the popularity of multimedia applications, among which video streaming applications are most popular. Streaming video services are sensitive to network conditions, thus making Quality of Experience (QoE) of end users sensitive to network conditions. QoE is affected by

Denna uppsats har som syfte att diskutera och analysera vilka konsekvenser självbetjäningsteknologi medför gällande frontpersonalens arbete med service recovery. Detta görs genom en fallstudie på Copenhagen Airport där våra två frågeställningar styr uppsatsens utformning. Den första frågeställningen är beskrivande och behandlar hur frontpersonalen arbetar med självincheckning och service recovery

E-book reading is not as widespread in Sweden as in other technically comparable countries such as the USA, England and Germany. This has to do partly with a limited commercial market, as well as with the nature of distribution of e-books through libraries which are at the forefront of making e-books accessible in Sweden. Although e-books and the Swedish e-book market have gained attention among r

Exoplanet surveys have identified a category of giant planets that orbit very close to their host stars - the so-called hot Jupiters. The origin of such hot Jupiters is a long standing puzzle and has been closely investigated since the first discovery of such planets in 1995. The two competing formation paths suggests that they either migrated inwards during their formation process, through gravit

Based on a research project on the refugee reception in Malmö, Sweden in the fall of 2015, this thesis explores how volunteers engaged in refugee related aid work acquire two conflicting identity positions. Through compassionate acts they orient between two poles: the refugees and the Swedish society. Analysis of interviews with volunteers engaged in the refugee reception, as well as observations

Syfte: Uppsatsens syfte är att bedöma vd:ars moraliska beteendet utifrån om det finns en korrelation mellan vd-byte och "Big Bath" på Nasdaq OMX Stockholm Large Cap. Metod: Studien forskningsmetod är deduktiv. Frågeställningen undersöks utifrån en kvantitativ studie. Teori: Resultatmanipulering, Big Bath och Agentteorin. Statistisk metod: Mann-Whitney U, Chi-Square. Emperi: Den finanPurpose: The purpose of this study is to examine CEO:s moral behaviour by investigate how far there is a significant correlation between CEO change and “Big Bath”. Method: The study has a deductive approach with answer the defined question by a quantitative study. Theory: Earnings Management, Big Bath theory and Agent theory. Statistical method: Mann-Whitney U, Chi-Square. Empirical study: Com

In the process of internationalization, Small and Medium enterprises (SME’s) will be confronted with various challenges when entering in developing markets, such as culture differences, localization issues and financial problems. The research is aimed at creating a market entry framework to capture the target population in emerging countries, particularly in the group of middle class, in order to