Nothing is more powerful than an idea whose time has come - En kvalitativ textanalys av kampanjen KONY 2012
The purpose of this thesis is to analyze the video and campaign KONY 2012. KONY 2012 became world news in March 2012. The film is produced by the non-profit organization Invisible Children with the purpose to stop the leader of the Ugandan army LRA, Joseph Kony. The aim is to get a deeper understanding of how non-profit organizations working with human rights are marketing by humanitarian branding